[Karachi: February 2014]After the success of their 2012 & 2013 lawn campaigns, the Ayesha-Somaya design duo are pleased to announce the launch of their 2014 Lawn collection available nationwide from 18th February 2014 onwards. With prints inspired by the whimsy of timeless summer romance, the collection features 10 original designs, with each print in 2 distinct color ways at price points ranging between PKR 3,990 – PKR 4,490 for an unstitched three piece outfit.
Speaking about the launch of their 2014 Lawn collection, Ayesha Sohail and Somaya Adnan said: “Our third lawn collection features a deft palette of breezy pastels and flirty floral shades including hues of aquas, blues and minty greens, with select pieces in vibrant violets and rose pinks. This summer we invite you to introduce the romance of summertime into your wardrobe with the Ayesha-Somaya 2014 Lawn Collection.”
Ayesha-Somaya also continue their association with leading television personality Momal Sheikh as their lawn brand ambassador for the second year running. Indeed, Momal Sheikh embodies the versatility and glamour that is quintessentially Ayesha-Somaya.
“It’s been a great experience to be associated with Ayesha-Somaya Lawn for the second successive year. The most engaging quality of the brand is their ability to create designs thatmake each woman feel beautiful in whichever outfit they select. This collection is no exception and features fashionable ensembles in a diverse color palette which will undoubtedly charm!”said Momal Sheikh speaking about Ayesha-Somaya Lawn.
With five years of experience, the Ayesha-Somaya brand encapsulates diversity within their range of collections, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn. The brand is currently retailed out of their flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via their online store at www.ayesha-somaya.com.
Ayesha-Somaya Lawn will be available to purchase from 18thFebruary 2014 through exclusive retailers across Pakistan. For more information please visit:
Ayesha-Somaya is a luxury women’s wear designer label best known for their Haute Couture, Prêt-à-Porter, cocktail and smart casual wear. The brand was established in 2008 by the entrepreneurial duo of Ayesha Sohail and Somaya Adnan, who teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. Indeed, Ayesha-Somaya’s work is constantly evolving within an ethos which is focused on femininity and elegance, interpreted both within the Eastern and Western aesthetic. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.
Ayesha-Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears. Only five years old, the brand encapsulates diversity within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn.
The team works in tandem to complement each other’s strengths, where Ayesha focuses on ready to wear collections and Somaya on couture and operations, thus also bringing in her experience from her role as a Managing Director at Brands Just Pret, a leading multi-brand store with outlets across Karachi and Dubai.
The Ayesha-Somaya Design Studio and Flagship Store is based at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi. The brand is also stocked at Brands Just Pret stores in Karachi, Dubai and Abu Dhabi; Fashion Pakistan Lounge in Lahore, Concepteurs Lounge in Peshawar, House of Pashu in Multan, Labels in Faisalabad, Bia Galleria in Riyadh, Shabi’s in Toronto and Elan by Salima in Atlanta. Details of international representatives in Chicago and Houston are available on request.